A dopamine site for travel.
Someday Air is an imaginary travel agency for the finest trips in the world: a superyacht for Grand Prix week in Monaco, a private island in the Maldives, a palace in Rajasthan. Choose a trip, add the private jet and the chef, watch the total climb, and confirm. Your receipt reads Balance due: $0.00.
It feels good to book travel. It feels bad to pay for it.
Nothing is booked, charged or shipped, and there is no payment step anywhere. Some call it fake travel booking, an imaginary vacation or window shopping for travel. We call it Someday.
- 1Choose79 journeys: superyachts, private islands, palaces, chalets and the world's great occasions.
- 2Make it yoursAdd the jet, the chef, the paddock passes. Every upgrade priced as it would be.
- 3ConfirmReceipt, boarding pass and a flight you can watch. Then a stamp and a postcard a day.
Questions, answered
Is anything on Someday Air real?
No. Every reservation is imaginary. Nothing is booked, charged or shipped, and the yachts, villas and islands named here are fictional. The photographs, the prices and the pleasure of choosing are as real as we can make them.
Does it cost anything?
Never. There is no payment step anywhere, and we never ask for a card. Every receipt ends the same way: Balance due $0.00.
What is a dopamine site?
A site that recreates the satisfying part of buying something, the browsing, the cart and the confirmation, without the spending. The idea took off in South Korea with fake shopping and food delivery. Someday Air is the travel version, for the trips most of us will only ever dream about.
Why would I book a trip I'll never take?
Because the looking forward is the best part. Research on holidaymakers finds the lift in happiness comes before the trip, from the anticipation, and is gone soon after they return. Here you get the anticipation on any grey afternoon, and keep your money.
What happens after I confirm?
You get a receipt, your boarding pass and a flight you can watch cross the map. A passport stamp waits for the day you arrive, and if you leave an email, a postcard arrives from each day of the trip.
Do I need an account?
No. Leave an email if you'd like your passport and journeys on any phone, with no password, ever.
Are the prices real?
They're modelled on what trips like these really cost, from the superyacht charter to the table at the gala. That is the fun of it: spend like a billionaire, owe nothing.
Can I share my trip?
Yes. Share your receipt, and a friend who opens it is dared to plan something grander.
On the research: Nawijn, Marchand, Veenhoven & Vingerhoets, “Vacationers Happier, but Most not Happier After a Holiday”, Applied Research in Quality of Life, 2010; and Kent Berridge’s work on “wanting” and “liking”.