SOMEDAY AIR
A dopamine site for travel

Where shall we
take you?

Build your dream trip. Entirely imaginary. Always complimentary.

$33,772,372of travel confirmed across 31 journeys · balance due $0.00

The classics

Surprise me79 destinations,
every one on the house
Today’s invitation · No. 49Closes in --:--:--
Mahal Chandrika · UdaipurDinner at the island palace
Today’s selection
Amalfi & the Aeolian Islands · ItalyM/Y Solenne72 metres, crew of 22 · $1,100,000 a week · complimentary
Why it works

It feels good to book travel. It feels bad to pay for it.

  1. 1The anticipation is the holiday.In a study of 1,530 Dutch adults, people with a trip ahead were happier than everyone else in the weeks before they left: the effect of looking forward. Once they were home, the difference was gone.Nawijn et al., Applied Research in Quality of Life, 2010
  2. 2The wanting is the reward.Dopamine drives the wanting: the browsing, the choosing, the tap that confirms it. Paying was never the pleasant part.Berridge & Robinson, on “wanting” and “liking”
  3. 3Nothing to pay, nothing to pack.Every journey is complimentary. You keep the receipt, the passport stamp and a postcard from each day of the trip.
How Someday Air works
SOMEDAY AIR

Someday Air is an imaginary travel experience. Reservations are complimentary and never real: nothing is booked, charged or shipped, and properties named here are fictional.