A dopamine site for travel

Where shall we
take you?

Build your dream trip. Entirely imaginary. Always complimentary.

$33,772,372of travel confirmed across 31 journeys · balance due $0.00

The classics

Grand Prix week in MonacoMonte Carlo · MonacoM/Y RascasseA superyacht on the harbour for race week$1,400,000 · complimentary
Jet skis & a sandbar of your ownThe Exumas · BahamasSapphire CayA private cay with jet skis at the dockFrom $52,000 a night · complimentary
Ski-in, ski-outZermatt · SwitzerlandChalet MirabelleSki-in, ski-out beneath the MatterhornFrom $42,000 a night · complimentary
The whole islandBaa Atoll · The MaldivesVaali IslandAn entire islandFrom $78,000 a night · complimentary
Above PositanoPositano · ItalyVilla SerenaCliffside villaFrom $18,500 a night · complimentary
72-metre superyachtAmalfi & the Aeolian Islands · ItalyM/Y Solenne72 metres, crew of 22$1,100,000 a week · complimentary

Surprise me79 destinations,
every one on the house

Today’s invitation · No. 49Closes in --:--:--

Mahal Chandrika · UdaipurDinner at the island palace

Today’s selection

Disko Bay · GreenlandNuna CampSix cabins on the icefjord · from $11,000 a night · complimentary

Queen Maud LandPolar CampHeated domes on the iceFrom $98,000 per guestFour tents remain this season

Maasai MaraKaya SanctuaryA private conservancy houseFrom $12,000 a night

Finnish LaplandKaamos HouseGlass suites beneath the auroraFrom $16,000 a night

Wadi RumCamp SamarA private desert campFrom $11,000 a night

PatagoniaEstancia TormentaA private estancia beneath the towersFrom $9,800 a night

BhutanThe Five ValleysFive lodges across the kingdom$64,000 per guest

The Okavango DeltaPula HouseA private island campFrom $14,000 a night

IcelandJökull HouseA glass lodge between glacier and seaFrom $12,500 a night

The HighlandsGlen ArdachA Highland sporting estateFrom $18,000 a night

UluruSandhill PavilionsTen pavilions facing the rockFrom $26,000 a night

The NamibNara CampA private camp in the oldest desertFrom $15,000 a night

Volcanoes National ParkIngagi HouseSix villas on the rim of an old volcanoFrom $7,500 a nightGorilla permits for August are gone for this year

The Altai to the GobiTenger CampNine days by private plane and horse$58,000 per guest

The Sacred ValleyHacienda KillaA colonial hacienda below Machu PicchuFrom $6,800 a night

Why it works

It feels good to book travel. It feels bad to pay for it.

1The anticipation is the holiday.In a study of 1,530 Dutch adults, people with a trip ahead were happier than everyone else in the weeks before they left: the effect of looking forward. Once they were home, the difference was gone.Nawijn et al., Applied Research in Quality of Life, 2010
2The wanting is the reward.Dopamine drives the wanting: the browsing, the choosing, the tap that confirms it. Paying was never the pleasant part.Berridge & Robinson, on “wanting” and “liking”
3Nothing to pay, nothing to pack.Every journey is complimentary. You keep the receipt, the passport stamp and a postcard from each day of the trip.

How Someday Air works