A dopamine site for travelWhere shall we
Where shall we
take you?
Build your dream trip. Entirely imaginary. Always complimentary.
$33,772,372of travel confirmed across 31 journeys · balance due $0.00
The classics
Surprise me79 destinations,
every one on the house
every one on the house
Today’s invitation · No. 49Closes in --:--:--
Mahal Chandrika · UdaipurDinner at the island palace
Today’s selection
Paris to Venice · Across the AlpsLe NocturneA 1920s sleeper, overnight to Venice · $48,000 · complimentaryGrand Suites are booked through next season
It feels good to book travel. It feels bad to pay for it.
- 1The anticipation is the holiday.In a study of 1,530 Dutch adults, people with a trip ahead were happier than everyone else in the weeks before they left: the effect of looking forward. Once they were home, the difference was gone.Nawijn et al., Applied Research in Quality of Life, 2010
- 2The wanting is the reward.Dopamine drives the wanting: the browsing, the choosing, the tap that confirms it. Paying was never the pleasant part.Berridge & Robinson, on “wanting” and “liking”
- 3Nothing to pay, nothing to pack.Every journey is complimentary. You keep the receipt, the passport stamp and a postcard from each day of the trip.